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Azlan adds Dell Software to enterprise portfolio and puts the focus on Data Protection suite

Warrington, 21 January 2016 – Azlan, the enterprise value added distribution business of Tech Data, has been appointed as a distributor for the full range of Dell Software solutions. Tech Data will be placing a strong emphasis on the company’s Back-Up, Recovery and Data Protection suite as it looks to extend the reach of Dell products amongst UK resellers.

The two companies will work together to raise awareness of the benefits of Dell’s products and to recruit and enable new partners for Dell Software’s backup and recovery solutions, which meet the needs of all sizes of organisations. Dell’s Data Protection software can be deployed alongside any other vendor’s solutions and supports a full range of legacy and new technologies - including tape, disk and cloud resources to ensure that customer investments are protected.



Dell also offers a range of disaster recovery appliances that conform to industry standards and can be used alongside existing competitor solutions for optimal de-duplication. Dell’s Systems Management and vWorkspace virtual desktop solutions will also be available from Azlan.

With one in three companies declaring a disaster in the past five years*, there is a real and urgent need for companies to ensure that they have a fail-safe backup and recovery plan in place. There is a significant opportunity for resellers to help their customers address this issue. With Dell’s Data Protection and DR appliances, they can offer proven, dependable solutions that deliver exceptional performance and interoperability.

Mark Ceraolo, Server and Storage Business Development Manager for Azlan stated: “While Dell is one of the best-known brands in the IT industry, many resellers are not fully aware of the extensive capabilities of the company’s backup, recovery and data protection software and appliances. We are aiming to change that situation and make Dell a leading player in this fast-growing segment of the security market.”

Commenting on behalf of Dell, Olivia Donnell, Head of Data Protection Channel EMEA, added: “Azlan is a leading value distributor with a proven track record of working with partners to introduce new solutions and supporting resellers to grow their business. Growing our channel is the number-one priority for Dell in 2016. We will work with Azlan to clearly articulate the value of selling Dell Back-Up, Recovery and Data Protection security solutions to resellers and provide the necessary resources to ensure that they and their customers can benefit from the usability, performance, features and rock-solid protection that Dell Data Protection solutions offer.”

The new agreement adds to the existing relationship that exists between the two companies, Ceraolo noted. “Azlan already offers Dell enterprise solutions and is a long-standing Wyse and SonicWALL distributor, so adding Dell’s Data Protection, Systems Management and vWorkspace solutions was a logical next step. For partners already selling Dell servers and storage, Dell Data Protection is an obvious and valuable add-on to their portfolio. Those resellers can now turn to Tech Data for the full end-to-end Dell proposition.”

Donnell added: ‘This is a natural evolution of our business partnership and one that we expect to deliver further benefits for Dell and its partner base. Tech Data and Azlan will help Dell reach into a border range of partners in give us much greater reach into the enterprise, mid-market and SMB sectors and we see considerable potential to grow our partner base and our sales in all of these markets. As Europe’s largest software licensing distributor, Azlan will also enable us to increase our footprint, making our programs visible and accessible help us ensure our programmes are visible and easy for partners to access and deliver.’

Azlan is preparing a full partner enablement and training programme for Dell’s Data Protection solutions. It will be actively seeking resellers that want to address the significant growth potential of this market in the New Year. As well as access to lead generation, marketing and education resources, Azlan will be providing specialist sales and technical support to Dell partners. It also plans to make Dell security Back-Up, Recovery and Data Protection solutions available for demonstration in its unique Business Solutions Centre (BSC) at Heathrow. Equipped with all the latest enterprise technologies, this unique facility can be used by partners free of charge to run specific customer demonstrations, either on-site or remotely.

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* ESG, 'The Modernization of Data Protection', 2013

About TDAzlan
TD Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see www.azlan.com. Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.” To learn more, visit www.techdata.com or follow on Facebook and Twitter.

For more information please contact:
Sara Gemmell
Azlan UK Marketing Director
Tel: 07905 736798
Email: Sara.Gemmell@techdata.co.uk
Twitter: @TDAzlan_UK

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