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Azlan to get resellers off to a fast start at Citrix Channel Partner Accelerator

Value distributor plans to alert partners to the potential for delivering the mobile workspace into the mid market – with the promise of expert support (and freshly-brewed coffee)



Heathrow, 10 February 2016 – Azlan, the enterprise value added distribution business of Tech Data, will be demonstrating its ability to help resellers get ahead in the mid market at the vendor’s annual UK channel event, which takes place later this month.

Citrix Partner Accelerator (CPA) 2016 takes place at Wembley Stadium on Thursday 25th February and will bring together Citrix’s channel partners from all over the UK and Ireland, with around 450 delegates expected to attend. Citrix will be briefing partners on its strategy and roadmaps for the year ahead and is expected to re-state its intent – first set out at January’s global Citrix Summit in Las Vegas – to place a strong emphasis on mid market business over the coming year.

Azlan will be showcasing the capabilities of its professional Technical and Services Practice and its expertise in Citrix technologies, in particular the core Citrix Work Space Suite. Azlan will also be encouraging partners to make use of its advanced Business Solutions Centre (BSC) which is equipped with the latest solutions from Citrix and complimentary vendors and can be used by partners to hold customer demonstrations, briefings and proof-of-concept tests at no charge.

Phil King, Azlan Technology and Services Director, said: “We are looking forward to meeting with Citrix resellers at CPA and showing them just how much we have to offer them as a value distributor. The renewed focus on small and mid-sized businesses will mean more opportunities for more resellers in 2016 with Citrix. We’ll be coming out of the blocks fast and really stepping up the pace in the mid market, taking advantage of Tech Data’s extended reach, and offering our expertise both to established partners who are supported directly by the Citrix PAM team and those who are relatively new to the virtualised desktop market.”

Azlan is planning to run extensive marketing, lead generation and training programmes, all of which it will be talking about at Citrix CPA. It is hoping to alert partners to the potential for Citrix in the mid market with the promise of freshly-brewed coffee made by an expert barista, hired in especially for the event.

The Citrix Partner Accelerator (CPA) 2016 event takes place at Wembley Stadium on Thursday 25th February. For more information or to register, please contact Virginia Cowles, Business Unit Manager for Enterprise Software at Azlan by calling 0845 356 3030, or by emailing virginia.cowles@azlan.com

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About Azlan
Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions. For more information see www.azlan.com. Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 111 on the Fortune 500® and one of Fortune’s “World’s Most Admired Companies.” To learn more, visit www.techdata.com or follow on Facebook and Twitter.

For more information please contact:
Sara Gemmell
Azlan UK Marketing Director
Tel: 07905 736798
Email: Sara.Gemmell@techdata.co.uk
Twitter: @TDAzlan_UK

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